Check out our cotton and bamboo Hochelaga Collection below!

Own Your Tone Series: Sahar Saidi

Sahar Saidi

On this week's Own Your Tone we interview Sahar who was born in the Middle East. She's the founder of LUS Brands, meaning Love Ur Self (yes!!). This brand includes shampoo, conditioner and a leave in for curly & kinky hair called Love Ur Curls.

She believes that creating a better world starts with everyone developing a better self-image. It’s only then that women are empowered to become better friends, mothers, neighbors, corporate executives, game changers, and history makers.

Kudos to Sahar for creating this brand to get women to embrace and love their natural kinks and curls! It's her turn to answer the question "When did you realize that your ethnicity/skin color was an issue or different?" Hear her answer here:


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